From the get-go, we decided we wanted to do two basic things: Connect farmers with consumers as directly as possible and give consumers the best deal possible on the freshest food we could find. That's what we've been doing. Although we were advised by various people that we needed to have a 50-100% markup on our products, we decided that's just replicating the same system we've got. We were determined to try to do something a little bit different.
We have all of the resources we need to grow all the food we need, have all of the water we need, and manage all of our waste right here on island. Coming at it from a feeling of empowerment and a feeling of abundance, rather than that constant fear and feeling of scarcity that so many people apply to food systems.
Agriculture has every single trade available in it. We have plumbing, we have construction, we even have machine operation if we're doing large-scale farming. We have, of course, farming; we have labeling and marketing, packaging, processing. All of that is produced on farms. The more diversified of a system that we have, the more jobs will be needed for various different products. That's what I think we need to focus on politically.